<aside> 💡 Level of complexity: Medium.

Options:

• Mobile only
• Desktop only
• Both

I estimated the complexity based on the presumed amount of screens that have to be designed. This is subjective, and you can solve the challenge differently. Just be mindful of your resources. There is always a possibility to reduce the scope of the task or add less details to it.

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Brief

Overview

Design a ChatGPT functionality for Zalando that takes fashion advice to the next level. Imagine a chatbot that offers personalized fashion recommendations based on user criteria, shopping history, and even body measurements. It's like having a fashion-savvy friend at your fingertips!

Rationale

Zalando’s mission is to be a starting point for fashion. They strive to improve the way people discover and shop for fashion. With ChatGPT, Zalando can offer users a truly immersive and personalized shopping experience. Traditional search methods can sometimes be overwhelming, and users often need assistance in finding the perfect items that match their unique preferences and body measurements. ChatGPT will bridge that gap and support the use cases for very narrow search criteria. For example, “a black oversize hoody without prints” is too specific to set filters for it, but it can be easily supported by the Chat functionality.

Business goals

• Elevate user engagement and satisfaction by providing AI-driven, tailor-made fashion advice.
• Drive an increase in conversions as users discover items that truly resonate with their style and needs.
• Position Zalando as a fashion-forward platform that seamlessly integrates cutting-edge technology into the shopping experience.
• Increase number of purchases per user and decrease returns.

Task

Design a seamless integration of a ChatGPT in mobile and web versions of the product.

KPIs of success

• Higher user engagement metrics, such as time spent interacting with the ChatGPT fashion advice feature.
• Faster time-on-task for finding an item of a specific narrow search criteria than the same through the searching engine.
• Increase in the number of items added to user shopping carts as a result of the AI recommendations.
• Positive user feedback and sentiment indicating that the recommendations are accurate and valuable.
• Growth in user retention rates as users continue to rely on ChatGPT for fashion guidance.

Audience